Marketing Vocabulary #10

1. Channel of distribution – the path a product takes from producer to final user

2. Intermediary – middleman

3. Wholesaler – buy large quantities, store them, sell them (usually to other businesses)

4. Retailer – sell goods to the final consumer for personal use

5. E-commerce or E-tailing - retailers selling products over the Internet to the customer

6. E-marketplace – the online shopping location

7. Physical distribution – comprises all of the activities that help to ensure that the right amount of product is delivered to the right place at the right time

8. Transportation – moving products from a seller to a buyer

9. Storage – holding goods until they are sold

10. Invoice – customer bill included with delivered merchandise when filling a PO-based order